Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incease your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from
Is this site or page relevant to what I do?
- Is this site linking out to any low quality off topic sites?
- Is this site or page going to send the right sort of traffic?
- Is this site or page ranking well in the search engines?
- Does this site have a lot of links from other websites?
On Page SEO
On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.Components of On Page SEO
Components Of On Page SEO
There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.
On Page Factors
Content of page
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Good content supplies a demand:
Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
Good content is linkable:
From an SEO perspective, there is no difference between the best and worst content on the Net if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. Examples of this include, AJAX powered image slide shows, content only accessible after logging in and content that can't be reproduce or shared. Bad content does not supply a demand and/or it is not linkable. It is rampant all over the Internet and a waste of time and other precious resources.
Title tag
Title tags are the second most important on-page factor for SEO (behind content
URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
The following is a bad example of URL structure:
- http://www.blogging-heaven/title/tt0468569/
Author`s Desk > > >
In blogging if we be consistent or only give attention to one thing then all you get in return is failure so give equal importance to all stuff at your blog on page seo, off page seo, meta tags and all that stuff let me know in comments if you find any difficulty understanding any point i will be always there to help you. Peace
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