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Companies often choose the wrong keywords
because they pick keywords based on how they — rather than their customers —
think about or relate to their products or services. Sound SEO strategy
involves performing a thorough keyword analysis — a check to determine which
keywords people use to search the Web. Without this component of SEO, you will
just be spinning your wheels trying to gain traction in a highly competitive
marketplace.
1) Keyword Research
Why leave your success up to guesswork? If
you don't know how well your keywords are being searched, that's effectively
what you are doing. Is your site optimizing:
Keyword Frequency - number of times a given
keyword appears on your entire Web page
Keyword Density - number of times a given
keyword appears in a body of text
Keyword Locations - places throughout your
Web site that your keywords appear
Plain and simple, your SEO can't work if you
aren't using the right keywords.
Keyword
Discovery Service
These represent the search terms people use
to find the products, services, or information available on your site. In
addition, we will also include other words that are frequently found with these
search terms, such as brand names, etc.
Keyword Metrics Report
This report explains the popularity of each
keyword or phrase. Includes competition metrics for the most popular search
terms in each report.
Keyword
Optimization Quick-Read Guide
This exclusive report will give you the
step-by-step instructions for the keyword optimization process. Includes where
to position your keywords for maximum effect, and how to incorporate additional
search modifiers so that you can leverage your targeted search terms to
generate increased traffic.
2) Manual Directory Submission
All directories are PR3 to PR7 chosen
carefully for maximum SERP's benefit. Directory lists are updated regularly and
all are SEO friendly directories with Robots FOLLOW thereby able to pass the PR
advantage to your url.
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Directory Submissions is one of the most
important ways to build incoming links to a website from a related page. This
can not only get your website a higher Google Page rank but also improve the
SERP's. There are a few website which offer automatic directory submissions but
experienced SEO's will tell you - nothing works as good as manual directory
submission. What we do at Manual Directory Submission is submit your website to
the most suitable category on the most appropriate page with a High Google Page
Rank, thereby improving your sites ranking.
In putting together this list there are
several questions taken into account listed below. This is not a list of what
it takes to make our top directory list. These are some of the factors that
influenced our decision and are listed in no particular order.
• Search Engine Friendly
• Static Text Links
• Age of Directory
• Recent cache of sub-pages
• Inclusion in major Search Engines like
Google and Yahoo
• Rankings for category specific topics in
Search engine
• Quality of websites listed
• Quality of Back Links
• Keywords allowed in title tag
• Core Mission of Directory
3) Article Submission
Among all the SEO techniques, article
submission can be one of the most successful. Article
submission generally refers to the writing of
articles that are relevant to your online business and then getting them added
to the popular article submission directories.
The main purpose behind article submission is
to attract a large number of visitors (and links) to your website without
incurring a great cost. Obviously, it is important to make sure that the
articles you intend to submit are directly related or relevant to your
business.
There are various benefits of article
submission including advertising, marketing and publicity of your business on
the World Wide Web. Two of the main benefits are:
1. Article submissions can enhance and
improve the ranking of your online business in search engines by increasing the
quantity of backlinks and PR.
2. Another benefit that article submission
offers is that of establishing the particular website owner as an expert in
their industry. By providing valuable detail and information within articles,
it builds the trust of potential customers thereby giving them a reason to
visit your website.
4) Key points to consider while writing articles
During the process of article submission do
not forget to consider below 5 key points. Following these points will meet the
purpose of both i.e. your target audience and search engines.
• Articles should be original and information
rich.
• Articles should be keyword rich but not
excessive to the point of keyword stuffing.
• The average length of articles should be
between 500 and 700.
• Give a unique title to your article with
main keyword into it so as to make it easy for web crawlers to identify and
classify the topic of your article.
• Giving subheadings, bullets and numberings
to articles make it presentable and easy to read for potential customers.
