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People
may not know that much of what they have learned yesterday will be out of date
by tomorrow. Unless one updates his knowledge by reading SEO news/articles,
there is no doubt he will be back in the SEO race.
Being
an SEO Professional, I hereby suggest some the factors that deal with off-page
SEO. Try these Advanced Off-Page SEO Strategies to market your website, get
ranked in search engines, and to build online reputation for your company/website so that you can
survive in this SEO world.
Note:
These things have to be done after the completion of on-page SEO. Before doing
these things you must be aware of your competitors who can able build a
negative reputation against your company/website.
Forum Postings
Create
a forum/online discussion board of your own and start a discussion or share
topics with your friends. You can also post/reply to a thread in other
service-related pre-existing forums that allow links in your signature which
can be crawled by the search engines (aka "Do-Follow Forums").
Search Engine Submission
Submit
your website to the most popular search engines like Google, Yahoo, MSN,
Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
Directory Submission
Many
people may say that directory submission is dead. As far as I'm concerned it is
still alive. It is purely based on how effectively we are selecting those
directories and how efficiently we are choosing the category for submission. Of
course, I agree that it gives quite delayed results, but it is worth doing it.
Submit your websites to the topmost quality directories like DMOZ, Yahoo
Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories
may offer paid listings but don't go for it.
Social Bookmarking
Social
Bookmarking is yet another powerful way of promoting your website, but nowadays
most people are spamming social bookmarking sites without knowing how to use
them. Since content in these websites update frequently, search engines like
these types of sites and often visit them (this is commonly termed as Tagsonomy
& Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking
sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very
careful while doing this and you must properly handle the tags which are very
essential to broadcast your news on a wide area network. This may increase your
website traffic based on how effectively you have participated.
Link Exchange
Exchange
links with service-related websites (this is commonly termed as Thematic Link
Exchange) that can help increase your link popularity, which is a major factor
of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.
Link Baiting
Suppose
you have copied/published another website's news or content in your
blog/website. Don't forget to place their website link as a reference. Do it
for others and, if your content is trustworthy, let others do it for you. This
is another way to increase your link popularity.
Cross-Linking
Link to
internal pages within your site wherever necessary (this is commonly termed
Internal Linking). This increases your internal link popularity ,which is
another major factor of Google Page Rank algorithm. The best known example of
successful internal linking is Wikipedia. Also try to get a content link from
websites/blogs that are related to your site theme. Try getting a link from
within their site content using a targeted keyword as anchor text (much like
Wikipedia does). We know that this strategy can often be hard to implement, but
these types of links have more weight from a search engine point of view.
Video Promotions
Like
with photo sharing, you can publish/share your product videos, expert opinions,
and reviews of your product and make them public in YouTube, Metacafe,
Dailymotion, etc.
Business Reviews
Write
reviews about others businesses or ask your friends/clients to write a review
of your business in major business review sites like RateitAll, Shvoong,
Kaboodle, Stylefeeder, etc.
.
Article Submission
Write
articles of your own and submit them to popular article sites like Ezine, Go
Articles, Now Public, Buzzle, etc. This will help you to attain some deep links
for your website (though it's usually a slower process).
Press Release Promotion
If you
are a business/service provider then go for PR submission in popular PR
websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to
publish your site in Google News.
Classifieds Submission
Do some
classifieds submissions to advertise your products for free. Try Craigslist and
other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
Answers
Participate
in Answers by asking and answering relevant questions and placing a link to
your website in the source section if necessary. If you don't spam, this is
another great way to increase your link popularity (Yahoo Answers, Cha-Cha,
Answer Bag, etc.)
Document Sharing
Share
your website documents like business documents, information brochures, and
slides in Google Docs, Slide Share, etc. This will help you brand your website.
CSS, W3C & RSS Directories Submission
If you
have a web design site or offer services related to web design, submit your
website to CSS and W3C website directories which may drive traffic towards your
website. Also submit your website to RSS feed directories which, again, will
help you attain more traffic.
Widget / Gadget Development
Develop
some interactive and innovative widget/gadget applications (such as an online
poll or game widgets) for your website and publish them on your blog/website or
in other popular social networking sites like Facebook and Myspace. Let your
friends and others vote/play/use the widget/application, which will help you
increase your branding and website visits.
Note:
You
should not spam or overdo it. Whatever you do, just plan and execute.
Otherwise, you can see adverse effects.
